Black History Month Updates

New York – McDonald’s Franchise Owner Brian Hairston inspires film audience at private screening of Jesse Owens bio feature film, “Race.” Download and read the New York Beacon article (PDF)

North Texas – McDonald’s of Greater North Texas Hosts African American Read-In Events (North Dallas Gazette)

Louisville, KY – McDonald’s celebrates Black History Month by honoring students (

Atlanta – Greater Atlanta McDonald’s Restaurants Kick Off “Nuggets of Knowledge” Program in Celebration of Black History Month (Business Wire)

Arizona – McDonald’s Franchise Owner and Family partner with NAACP to provide scholarships to African-American students –

Corporate America – Black History Month Marks Major Milestone This Year (Bloomberg/BNA)

Diversity & Inclusion Honored at McDonald’s

104f2d6Alex D. Williams, U.S. Vice-President, McDonald’s Experience of the Future is the recipient of the 2016 Pat Harris Diversity & Inclusion Award.

The award recognizes individual leadership commitment and results that contribute to McDonald’s ability to create and maintain a culture that demonstrates the critical behaviors needed to harness the power of Diversity and Inclusion.  Congratulations Alex!

Rice Enterprises It’s A Family Affair

Michele Rice always knew her career would be at McDonald’s.

The Baldwin resident knows her way around the fast-food restaurant — she’s held every job from cashier to cook to drive-through worker — but she set her sights on ownership when she began working at her father’s McDonald’s in Boston in 1987 when she was 15.

“I love working in the business. I love the people I come across and interact with,” said Rice, who in 2012 became chief executive officer of Baldwin-based Rice Enterprises LLC, a McDonald’s franchisee that is African-American-owned and one of the largest minority-owned businesses in the Pittsburgh area.

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McDonald’s & American Black Film Fest National Video Competition

Back for its second year, McDonald’s USA and the American Black Film Festival invite emerging filmmakers to enter McDonald’s “My Community” Video Competition. Filmmakers are challenged to create one 90-second video that illustrates McDonald’s 365Black mantra, “Deeply Rooted in Your Community.” Aspiring filmmakers nationwide are encouraged to enter their best, original submissions by 11:59 p.m. EDT April 15, 2016, for their chance to win the grand prize. Three finalists will be selected to attend the 20th annual American Black Film Festival in Miami, June 15 – 19 and have an exclusive opportunity to be mentored by critically-acclaimed film director Malcolm D. Lee (The Best Man; The Best Man Holiday; Barbershop: The Next Cut), who will provide finalists with invaluable film industry tips and advice.

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McDonald’s Continues Supporting HBCU’s at CIAA

The 2016 CIAA tournament weekend has officially wrapped and fans traveled from the Charlottle Convention Center to the Time Warner Arena to hang out with the McDonald’s crew, participate in dance contests, and win prizes. McDonald’s and the Black McDonald’s Operators Association has always demonstrated a strong commitment to both HBCUs and the Black community, so it’s awesome to see the brand’s continued support of our future leaders through their involvement in the CIAA tournament.

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