Burrell is a collective of the creatively curious. Everything we do is centered around researching, amplifying, and celebrating culture, all over the world. We see ourselves in everyone, whether they look like us or not. And we always embrace the responsibility of telling the stories that define their communities.

We are an engine of insatiable ambition, creative audacity, and cultural integrity—moving at light speed towards the future we’ve always dreamed of, powered by the people.

ANTA KAI1 Our animated series used AI technology to galvanize sole seekers around Kyrie Irving’s new shoe, the KAI 1 from Anta. Our 90-second online video, “Origin Story,”  garnered nearly 6 million views on Instagram, resonating strongly with a diverse audience, including celebrities, NBA fans, and cultural enthusiasts alike.

McDONALD’S CHANGE OF FASHION Despite Black culture’s immeasurable influence on the fashion industry, only 7.3% of designers in the U.S. are Black. But Black designers gotta eat too. We created the "Change of Fashion" campaign so McDonald’s can empower Black designers to do just that. The program pairs five Black designers with five fashion industry insiders, for career-shifting mentorship and much-needed access to the spotlight.

TOYOTA IT’S A VIBE You never know who might be behind the wheel of the all-new, head-turning Toyota Camry. In the 30-second broadcast TV spot, “My Block,” it turns out to be the game-changing Black lady mayor who runs your city. We call that successful auntie vibes.    

Tara DeVeaux
Chief Executive Officer

Channing Johnson
Chairman

Khari Streeter
Chief Creative Officer

Tuwisha Rogers
Head of Business Development

At Burrell, we are guided by our four core values: Creative Curiosity, Accountability, Brilliance and It Starts With Black.
Join the movement.

233 N. Michigan Ave
Suite 2950
Chicago, IL 60601