Message from the Chair
Leadership is not a position or a title, it is action and example.
I took the leadership reins as the new Chairman of the National Black McDonald’s Operators Association in an unprecedented time. This is a time when we, as independent businessmen and women, face mounting and unimaginable challenges.
The way we do business has changed dramatically – innovation, competitive threats, wages and customer demands… and these are just the tip of the iceberg.
Yet, our foundational commitment has not changed. We remain dedicated to ensuring the success of McDonald’s African-American franchisees, while advocating for expanding opportunities for African-Americans in the McDonald’s System. We must be leaders and work to support each other. We must provide input and lead the way for those who those who have trouble finding their way.
If we are to survive and get stronger, we must do it together. Our organization is unique because of its size, origin, and our ability to make a difference. We do more than sell good food. We care. We have a responsibility, not only to our customers – we have a responsibility to one another. We have to help one another. We have to “pay it forward.” We all have to be leaders and take the hand of the Operator facing difficulty and lift them up. We have to give back…to them.
Over the next couple of months, we will implement programs and make available important information to help us all be better leaders. Our singular goal is to continue to strengthen the NBMOA, one of the most prestigious and influential African-American organizations in the United States and, for that matter, on this planet.
Chair and CEO